Fort Worth Opera has risen from a local opera company to one with international acclaim by shining new light on an age-old artform.
Mixing timeless classics with innovative new productions, Fort Worth Opera is known for forward thinking in the opera world. We’ve worked with FWO since 2001, and in 2015 we were tasked with a brand refresh in celebration of their tenth year under their Festival format. Owning their FWO red, we created a bold, attention-grabbing collateral system accented with a new tagline that embodies everything Fort Worth Opera stands for and encourages others to think differently.
No matter how diverse the opera lineup, we concept and design materials to give each season a unique and unified look.
Despite working with tight budgets, we utilize everything from elaborate photoshoots and illustration to specialty printing techniques to make each Festival season bigger, better and more memorable than any before.
“Matchbox took FWO to the cutting edge of opera by creating a cohesive message, telling the story through art and design. We now have a reputation that reflects top-level creative thinking.”
– Holland Sanders, Director of Marketing & Communications, Fort Worth Opera
In addition to the anniversary rebrand, we launched a new responsive FWO website. Designed to take on the look of every changing season, the site gives opera fans and newcomers a taste of the operas and offers a glimpse into the art and backstage happenings of Fort Worth Opera.