AAdvantage® Website

American Airlines jet taxing on the runway


  • Digital Strategy & Marketing
  • UX Design
  • Website Design
  • Content Managment


American Airlines planned to announce groundbreaking changes to their AAdvantage® loyalty program, and they needed to communicate the changes to their 115 million members and potential customers. Matchbox engaged with the American team to develop a digital strategy and built a microsite to announce the program changes and get their members excited.

Our focus was taking complex program updates and simplifying the messaging for a diverse global audience. The result was an engaging online experience with an app-like feel. View the website

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