Gelato La Boca
![Gelato La Boca logo in black and white on top of a custom illustration by Kyle Steed.](https://matchboxstudio.com/wp-content/uploads/2024/01/01_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/01_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/01_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/01_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/01_Gelato-La-Boca_Case-Study.jpg 1920w)
Services
- Branding
- Packaging
- Marketing Collateral
Project
Straight from “the mouth” of Buenos Aires, Gelato La Boca is introducing passionately crafted Argentinian gelato to the American market. Inspired by the colors and spirit of this vibrant neighborhood, we crafted a brand that’s full of life, texture, and authenticity. We also enjoyed the chance to work with Kyle Steed for some beautiful custom illustrations.
![A pint of gelato showing the packaging design we did for the brand.](https://matchboxstudio.com/wp-content/uploads/2024/01/02_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/02_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/02_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/02_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/02_Gelato-La-Boca_Case-Study.jpg 1920w)
![A pint of Cookies & Cream gelato packaging design on a yellow background](https://matchboxstudio.com/wp-content/uploads/2024/01/03A_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/03A_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/03A_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/03A_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/03A_Gelato-La-Boca_Case-Study.jpg 1920w)
![Gelato La Boca logo step and repeat on a blue background](https://matchboxstudio.com/wp-content/uploads/2024/01/03B_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/03B_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/03B_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/03B_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/03B_Gelato-La-Boca_Case-Study.jpg 1920w)
![Illustration by Kyle Steed for Gelato La Boca](https://matchboxstudio.com/wp-content/uploads/2024/01/04A_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/04A_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/04A_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/04A_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/04A_Gelato-La-Boca_Case-Study.jpg 1920w)
![A pint of Dulce de Leche gelato packaging design on a black background](https://matchboxstudio.com/wp-content/uploads/2024/01/04B_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/04B_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/04B_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/04B_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/04B_Gelato-La-Boca_Case-Study.jpg 1920w)
![A pint of pistachio gelato packaging design on a green background](https://matchboxstudio.com/wp-content/uploads/2024/01/05A_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/05A_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/05A_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/05A_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/05A_Gelato-La-Boca_Case-Study.jpg 1920w)
![A happy couple enjoying gelato](https://matchboxstudio.com/wp-content/uploads/2024/01/05B_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/05B_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/05B_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/05B_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/05B_Gelato-La-Boca_Case-Study.jpg 1920w)
![Five different gelato pint containers showing the packaging design for different flavors](https://matchboxstudio.com/wp-content/uploads/2024/01/06_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/06_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/06_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/06_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/06_Gelato-La-Boca_Case-Study.jpg 1920w)
![GLB logo inside a sun shape over a textured background](https://matchboxstudio.com/wp-content/uploads/2024/01/07A_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/07A_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/07A_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/07A_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/07A_Gelato-La-Boca_Case-Study.jpg 1920w)
![A pint of Strawberry gelato packaging design on a red background](https://matchboxstudio.com/wp-content/uploads/2024/01/07B_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/07B_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/07B_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/07B_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/07B_Gelato-La-Boca_Case-Study.jpg 1920w)
![A pint of chocolate gelato packaging design on a brown background](https://matchboxstudio.com/wp-content/uploads/2024/01/08A_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/08A_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/08A_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/08A_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/08A_Gelato-La-Boca_Case-Study.jpg 1920w)
![Three patterned bars with the words](https://matchboxstudio.com/wp-content/uploads/2024/01/08B_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/08B_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/08B_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/08B_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/08B_Gelato-La-Boca_Case-Study.jpg 1920w)
![](https://matchboxstudio.com/wp-content/uploads/2024/01/video-4-bg-480x296.png 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/video-4-bg-768x474.png 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/video-4-bg-1000x617.png 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/video-4-bg-1280x790.png 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/video-4-bg.png 1920w)
![Three images showing packaging for Gelato La Boca](https://matchboxstudio.com/wp-content/uploads/2024/01/11_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/11_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/11_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/11_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/11_Gelato-La-Boca_Case-Study.jpg 1920w)
![Brand graphics for Gelato La Boca](https://matchboxstudio.com/wp-content/uploads/2024/01/10_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/10_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/10_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/10_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/10_Gelato-La-Boca_Case-Study.jpg 1920w)
![Three single scoop containers with gelato](https://matchboxstudio.com/wp-content/uploads/2024/01/12_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/12_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/12_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/12_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/12_Gelato-La-Boca_Case-Study.jpg 1920w)
![A Gelato La Boca employee scooping gelato out of a case](https://matchboxstudio.com/wp-content/uploads/2024/01/13A_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/13A_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/13A_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/13A_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/13A_Gelato-La-Boca_Case-Study.jpg 1920w)
![Styrofoam containers containing gelato with the branded graphics on the exterior](https://matchboxstudio.com/wp-content/uploads/2024/01/13B_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/13B_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/13B_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/13B_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/13B_Gelato-La-Boca_Case-Study.jpg 1920w)
![Stickers from the Gelato La Boca brand design](https://matchboxstudio.com/wp-content/uploads/2024/01/14_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/14_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/14_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/14_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/14_Gelato-La-Boca_Case-Study.jpg 1920w)
![Gelato La Boca street cart design](https://matchboxstudio.com/wp-content/uploads/2024/01/15_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/15_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/15_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/15_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/15_Gelato-La-Boca_Case-Study.jpg 1920w)
![Closeup of the Gelato La Boca logo on the restaurant front door](https://matchboxstudio.com/wp-content/uploads/2024/01/16_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/16_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/16_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/16_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/16_Gelato-La-Boca_Case-Study.jpg 1920w)
![A woman holding six styrofoam gelato packaging containers](https://matchboxstudio.com/wp-content/uploads/2024/01/17_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/17_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/17_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/17_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/17_Gelato-La-Boca_Case-Study.jpg 1920w)
![A female Gelato La Boca employee stands at the counter in a yellow apron](https://matchboxstudio.com/wp-content/uploads/2024/01/18A_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/18A_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/18A_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/18A_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/18A_Gelato-La-Boca_Case-Study.jpg 1920w)
![A closeup of the Gelato La Boca logo on the back of a t-shirt](https://matchboxstudio.com/wp-content/uploads/2024/01/18B_Gelato-La-Boca_Case-Study-480x593.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/18B_Gelato-La-Boca_Case-Study-768x948.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/18B_Gelato-La-Boca_Case-Study-1000x1234.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/18B_Gelato-La-Boca_Case-Study.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/18B_Gelato-La-Boca_Case-Study.jpg 1920w)
![Three T-shirt designs for Gelato La Boca on a textured background](https://matchboxstudio.com/wp-content/uploads/2024/01/19_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/19_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/19_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/19_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/19_Gelato-La-Boca_Case-Study.jpg 1920w)
![A mural on the street with colorful illustration by Kyle Steed](https://matchboxstudio.com/wp-content/uploads/2024/01/20_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/20_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/20_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/20_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/20_Gelato-La-Boca_Case-Study.jpg 1920w)
![A yellow Fiat with the Gelato La Boca branding graphics](https://matchboxstudio.com/wp-content/uploads/2024/01/21_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/21_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/21_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/21_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/21_Gelato-La-Boca_Case-Study.jpg 1920w)
![A closeup of a yellow flag with the Gelato La Boca logo](https://matchboxstudio.com/wp-content/uploads/2024/01/22_Gelato-La-Boca_Case-Study-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2024/01/22_Gelato-La-Boca_Case-Study-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2024/01/22_Gelato-La-Boca_Case-Study-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2024/01/22_Gelato-La-Boca_Case-Study-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2024/01/22_Gelato-La-Boca_Case-Study.jpg 1920w)