PurelyBlu Branding
![PurelyBlu brand logo design on a bright teal background](https://matchboxstudio.com/wp-content/uploads/2023/06/01-logo-480x291.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/01-logo-768x465.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/01-logo-1000x605.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/01-logo-1280x775.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/01-logo.jpg 1920w)
Services
- Branding
- Brand Strategy
- Brand Positioning
- Brand Identity
- Packaging
- Website Design
Project
PurelyBlu’s mission is to save ocean life and keep our waters clean by collecting plastic refuse from the ocean and turning it into jewelry and accessories. We partnered with them to develop their brand, packaging and website.
![Grid of brand design showing of the many aspects of the PurelyBlu branding.](https://matchboxstudio.com/wp-content/uploads/2023/06/06-video-placeholder2-480x270.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/06-video-placeholder2-768x432.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/06-video-placeholder2-1000x563.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/06-video-placeholder2-1280x720.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/06-video-placeholder2.jpg 1920w)
![Scuba diver swimming to the surface surrounded by a school of small fish](https://matchboxstudio.com/wp-content/uploads/2023/06/02-underwater-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/02-underwater-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/02-underwater-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/02-underwater-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/02-underwater.jpg 1920w)
![PurelyBlu logo mark design](https://matchboxstudio.com/wp-content/uploads/2023/06/03-left-480x607.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-left-768x971.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-left-1000x1264.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-left.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-left.jpg 1920w)
![Closeup of a hand holding process plastic particles ready to be used to create recycled jewelry](https://matchboxstudio.com/wp-content/uploads/2023/06/03-right-480x607.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-right-768x971.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-right-1000x1264.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-right.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/03-right.jpg 1920w)
![Closed box showing the packaging design for the PurelyBlu jewelry](https://matchboxstudio.com/wp-content/uploads/2023/06/04-box-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/04-box-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/04-box-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/04-box-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/04-box.jpg 1920w)
![A recycled plastic bracelet and a custom designed canvas pouch lying in the sand on a beach.](https://matchboxstudio.com/wp-content/uploads/2023/06/07-bracelet-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/07-bracelet-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/07-bracelet-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/07-bracelet-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/07-bracelet.jpg 1920w)
![Closeup of custom design tissue paper for the PurelyBlu packaging.](https://matchboxstudio.com/wp-content/uploads/2023/06/12-left-480x619.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-left-768x991.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-left-1000x1290.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-left.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-left.jpg 1920w)
![A hand holding the custom design tissue paper that is flying in the wind.](https://matchboxstudio.com/wp-content/uploads/2023/06/12-right-480x607.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-right-768x971.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-right-1000x1264.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-right.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/12-right.jpg 1920w)
![Packaging design showing the box, tissue and stickers from the PurelyBlu branding.](https://matchboxstudio.com/wp-content/uploads/2023/06/11-packaging-480x296.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/11-packaging-768x474.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/11-packaging-1000x617.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/11-packaging-1280x790.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/11-packaging.jpg 1920w)
![A young man shows off his tie-dyed t-shirt with the PurelyBlu logo design.](https://matchboxstudio.com/wp-content/uploads/2023/06/08-left-480x607.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-left-768x971.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-left-1000x1264.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-left.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-left.jpg 1920w)
![Closeup of a man holding a custom branded PurelyBlu dad hat.](https://matchboxstudio.com/wp-content/uploads/2023/06/08-right-480x607.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-right-768x971.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-right-1000x1264.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-right.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/08-right.jpg 1920w)
![Purify the Blue tagline on a rich blue background with branding elements around.](https://matchboxstudio.com/wp-content/uploads/2023/06/10-video-placeholder-1-480x270.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/10-video-placeholder-1-768x432.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/10-video-placeholder-1-1000x563.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/10-video-placeholder-1-1280x720.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/10-video-placeholder-1.jpg 1920w)
![A young couple relaxing on the deck of the PurelyBlu excursion yacht.](https://matchboxstudio.com/wp-content/uploads/2023/06/13-boat-480x289.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2023/06/13-boat-768x463.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2023/06/13-boat-1000x603.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2023/06/13-boat-1280x772.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2023/06/13-boat.jpg 1920w)