AAdvantage® Website
![American Airlines jet taxing on the runway](https://matchboxstudio.com/wp-content/uploads/2022/12/AA45611_737_Livery_4_LftFrntSide_e_RGB.jpg-alt-480x250.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2022/12/AA45611_737_Livery_4_LftFrntSide_e_RGB.jpg-alt-768x400.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2022/12/AA45611_737_Livery_4_LftFrntSide_e_RGB.jpg-alt-1000x520.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2022/12/AA45611_737_Livery_4_LftFrntSide_e_RGB.jpg-alt-1280x666.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2022/12/AA45611_737_Livery_4_LftFrntSide_e_RGB.jpg-alt.jpg 1920w)
Services
- Digital Strategy & Marketing
- UX Design
- Website Design
- Content Managment
Project
American Airlines planned to announce groundbreaking changes to their AAdvantage® loyalty program, and they needed to communicate the changes to their 115 million members and potential customers. Matchbox engaged with the American team to develop a digital strategy and built a microsite to announce the program changes and get their members excited.
![](https://matchboxstudio.com/wp-content/uploads/2022/12/aa-load-screen-video-placeholder-480x581.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-load-screen-video-placeholder-768x930.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-load-screen-video-placeholder-1000x1211.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-load-screen-video-placeholder.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-load-screen-video-placeholder.jpg 1920w)
![](https://matchboxstudio.com/wp-content/uploads/2022/12/aa-flat-lay-480x581.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-flat-lay-768x930.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-flat-lay-1000x1211.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-flat-lay.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2022/12/aa-flat-lay.jpg 1920w)
![](https://matchboxstudio.com/wp-content/uploads/2022/12/tail-480x581.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2022/12/tail-768x930.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2022/12/tail-1000x1211.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2022/12/tail.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2022/12/tail.jpg 1920w)
![](https://matchboxstudio.com/wp-content/uploads/2022/12/perks-video-placeholder-480x581.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2022/12/perks-video-placeholder-768x930.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2022/12/perks-video-placeholder-1000x1211.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2022/12/perks-video-placeholder.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2022/12/perks-video-placeholder.jpg 1920w)
![](https://matchboxstudio.com/wp-content/uploads/2022/12/3-up-blue-bg-480x291.jpg 480w,https://matchboxstudio.com/wp-content/uploads/2022/12/3-up-blue-bg-768x465.jpg 768w,https://matchboxstudio.com/wp-content/uploads/2022/12/3-up-blue-bg-1000x605.jpg 1000w,https://matchboxstudio.com/wp-content/uploads/2022/12/3-up-blue-bg-1280x775.jpg 1280w,https://matchboxstudio.com/wp-content/uploads/2022/12/3-up-blue-bg.jpg 1920w)
Our focus was taking complex program updates and simplifying the messaging for a diverse global audience. The result was an engaging online experience with an app-like feel. View the website
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