Exclusive yet all-inclusive, historic yet modern, The Joule is much more than a luxury hotel – it’s a Dallas landmark at the forefront of the downtown resurgence.
Following a multimillion-dollar expansion and renovation, The Joule looked to us to reenergize their brand to embody the luxury and creative spirit of the world-class hotel and its surrounding boutiques, restaurants and art.
We brought a creative edge to The Joule brand in everything from advertising to key cards, paying close attention to the distinctive details of the highly curated space. Inspired by the cosmopolitan art, fashions, and people in and around The Joule, we brought together unexpected techniques to create a unified brand aesthetic completely unique to The Joule.
We created eye-catching invitations, signage and materials for a number of exclusive events hosted by The Joule.