The State Fair of Texas is the Lone Star State’s biggest and most beloved tradition that attracts millions of visitors each year with fried food, fun and games for all.
Due to the sheer number of marketing and environmental pieces, the SFT brand had lost consistency. To keep the Fair looking fresh for years to come, we simplified the typography, color palette, photography style, and messaging to reflect the fun Texas spirit of the Fair.
Working with the SFT design and marketing teams, we brought a unified look to every element of the Fair experience. We designed cups, coupons, ads, maps, brochures, signage, and the list goes on…
Every year the Fair has an underlying theme. We were also tasked with designing the artwork for the 2016 theme, “Celebrating Texas Agriculture”. This illustration was printed on poster, t-shirts, banners and even animated in a promotional video to announce this year’s theme.