Keurig Dr Pepper Iceland Event

Services
- Event Branding & Collateral
- Event Design & Marketing
Project
For Dr Pepper’s Top Performers 2024 trip, we created a brand identity and visual system inspired by Iceland’s endless summer days and spirit of exploration. Vibrant gradients, sunlit photography, and Nordic minimalism frame the experience as a modern luxury expedition, alive with continuous discovery. From logo marks rooted in Icelandic staves to time-stamped and expedition-inspired details, every element reflects the uniqueness and wonder of Iceland. The result is a cohesive visual and experiential system that feels timeless and dynamic, serving as an open invitation to set sail, embrace the unexpected, and experience Iceland in full color: a once-in-a-lifetime reward for the brand’s top performers.










