Good Union is a modern BBQ restaurant concept where handcrafted local food and beer bring good people together for a unique experience that rivals Texas’ best BBQ joints.
Mike Leatherwood, pitmaster and head honcho of Bone Daddy’s House of Smoke, had a crazy idea to change the BBQ game – urbanize the southern comfort food with a fast-casual feel. This isn’t your run-of-the-mill, checkered tablecloth, smoke-filled hole in the wall – it’s a fresh take on Texas BBQ.
“Urban” and “BBQ” are not often uttered in the same breath – but everything about the Good Union brand celebrates the coming together of the two distinct worlds.
With a mix of modern and traditional design elements and fun, friendly messaging we worked to create something completely unexpected in the BBQ world that communicated the warm spirit of the place.