Deep Ellum Safe

Logo badge with a DSE monogram design for the Deep Ellum Safe brand.


  • Branding
  • Brand Identity
  • Brand Strategy
  • Brand Positioning
  • Motion Graphics


Identity and branding for Deep Ellum Safe, an organization focused on the security of the Deep Ellum community.

Photo collage featuring an African American woman enjoying the vibe of Deep Ellum.
Step and repeat grid of the Deep Ellum Safe logo
Photo collage showing Deep Ellum Safe branding throughout the neighborhood.
Exterior photo of the entrance to Deep Ellum Safe with the logo design in frosted glass.
6 posters promoting Deep Ellum Safe.
Step and repeat pattern with the Deep Ellum Safe logo badge.
Alternate versions of the Deep Ellum Safe logo.
Photo collage featuring scenes from Deep Ellum and a closeup of a light pole with Deep Ellum Safe branded stickers.
A man with tattoos on his arm modeling the design of the Deep Ellum Safe t-shirt.
Closeup showing the back of the Deep Ellum Safe t-shirt design.
Pattern of Deep Ellum Safe logos in blue tones.
Image collage with photos from Deep Ellum mixed with graphics from the Deep Ellum Safe branding project.
Deep Ellum Safe branded graphics on an industrial garage door.