Services

• Event Branding & Collateral
• Event Design & Marketing
• Event Signage & Wayfinding

Project

In 2024, the festival took flight with Dallas’ most enduring icon—the pegasus. We created a bold, custom illustration of the winged horse rising proudly above the city skyline, setting the tone for the entire race weekend. This key art became the centerpiece of a vibrant brand system that carried across every touchpoint: from shirts, signage, warming blankets, lanyards, and fence scrims to marketing materials seen throughout the city. We also designed a striking series of interlocking medals for each race, giving participants a collectible keepsake that connects their achievement to the larger spirit of the festival. The result? A unified celebration of Dallas, its community, and its enduring symbol of progress.