Matchbox Blog

Fort Worth Opera Rebrand

We’ve worked with FWO since 2001, and in 2015 we were tasked with a brand refresh in celebration of their tenth year under their Festival format. Owning their FWO red, we created a bold, attention-grabbing collateral system accented with a new tagline that embodies everything Fort Worth Opera stands for and encourages others to think differently.

In addition to the anniversary rebrand, we launched a new responsive FWO website. Designed to take on the look of every changing season, the site gives opera fans and newcomers a taste of the operas and offers a glimpse into the art and backstage happenings of Fort Worth Opera. Check out the full site here.

Thanks to all of our longtime friends at FWO! Be on the lookout for a full case study.FWO_Blog-Image_1

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