Sur 512 is a modern apartment development for Austinites with a fondness for offbeat South Congress culture. With its eclectic design, local community vibe and access to the outdoors, Sur 512 is the perfect place for both urban and outdoor adventurers to call home.

We utilized bright colors and unexpected illustrations that complement the vibrant South Congress area and appeal to younger crowds with active lifestyles.

To generate buzz for the building, we created a series of non-traditional ads – bicycles were fixed with Sur 512 messaging and chained up outside bars, restaurants and other neighborhood hotspots.